Golds Gym Adaptive Reuse Project, Milwaukee, WI


Golds Gym Adaptive Reuse Project, Milwaukee, WI


The project was an adaptive reuse of a 7-story high-rise built in 1959, with the greatest work consisting of a complete interior demolition and renovation, including asbestos abatement, new HVAC and mechanical and electrical improvements, elevator upgrades, energy efficiencies, life safety, and build-out of a five-floor fitness center to include a suspended saltwater lap pool and two-story basketball court.

The exterior was upgraded to include new roofing, decorative stone work, and new doors and windows. Renovation of the building also required structural upgrades to the mid-century wood-piling construction, including seismic retrofit and ADA-compliance measures. Floor plate and crossbeam modifications to accommodate the pool, valet, and basketball areas also required structural modifications and tie-ins to the adjacent buildings to redistribute loads.

Awards include:

  • National Excellence in Construction Award
  • Projects of Distinction Gold Award from Associated Builders and Contractors
  • Milwaukee Mayor’s Design Award
  • Vision Ingenuity Award, Women in Commercial Real Estate of Wisconsin
  • Best Renovation Retail & Hospitality, Business Journal of Milwaukee
  • Innovation Quotient Award, Milwaukee BizTimes
  • Best Renovation Retail, InBusiness Magazine
  • The Outstanding Building of the Year (TOBY) Award, Building Owners & Managers Association of Milwaukee

My partners and I have developed several Gold’s Gym franchises throughout the Midwest and have found that Consolidated Construction is now our contractor of choice. I have been especially pleased with the management of our projects, which has made all the difference in successful execution. Our Hales Corners and Mt. Pleasant locations were managed by Paul and Jeff, true professionals who were organized, proactive and responsive throughout construction. I’m most impressed with how well the team handled adversity. Whenever challenges arose, there was no negativity. Not once. They would respond with a positive attitude and recommend solutions that had our best interest in mind, which was both refreshing and reassuring. I’d recommend Consolidated to anyone without hesitation.

Jon Barton
Gold's Gym

For more information, or to receive a quote, contact Steve Diedrich.


  • National award-winning recreational project involving multiple parties, completed
    on time and under budget despite the numerous challenges encountered
  • Facility includes a suspended 40,000 gallon saltwater pool on the second floor, two-story basketball court, extensive fitness facilities, cardio theater, concessions/lounge space, and structural enhancements requiring anchors to neighboring buildings in 14 separate locations
  • The final cost of the project was $9.6 million – 9% below the original conceptual estimate for the project
ABC Award Gold