Radisson Conversion & Renovation, Normal, IL


Radisson Conversion & Renovation, Normal, IL


From the 1970s through the millennium, the Sheraton (later re-branded Holiday Inn) and its attached conference center in Normal, IL hosted hundreds of weddings and events, and thousands of visitors. When Bloomington and Normal redeveloped their uptown and university areas in the early 2000s, tourism shifted from the Holiday Inn’s northern location to attractions in the center of the city. Normal’s new uptown draw, an aging Holiday Inn, and bad management ultimately led to the hotel’s demise.

Over the next several years, developers attempted to purchase the hotel in foreclosure and reopen the facility, however, those efforts failed. While the project languished over the years, vandals found the hotel an enticing target. A police report said furniture had been used as bike ramps and televisions were dropped several stories to the atrium floor. Vandalism included spray painted hallways, broken doors and windows, and bullet holes. Golf balls inside guest rooms and broken windows indicated the property had become a makeshift driving range.

When Swift Hospitality Group purchased the property, the original construction design estimate to renovate the property came to more than $11 million. SHG challenged Consolidated to pare the budget down to $8.5 million. The team brought the architectural plans in-house and made modifications creating efficiencies in the kitchen, restaurant and bar areas. They identified ways to work with current guest room layouts, rather than moving doors, fixtures and plumbing. They also found ways to value engineer materials and finishes.

This project earned a Projects of Distinction Gold Award from Associated Builders and Contractors.

Swift Hospitality Group has had the pleasure of working with Consolidated Construction Company on a number of projects over the years. However, it is our Radisson project in Normal, Illinois that has truly set them apart from the rest.
When we started the project we knew that it would not be an easy task renovating the vacant property into a modern hotel. Throughout the project, Consolidated guided us through the many obstacles that come with renovating a property. The Consolidated team made the entire process run smoothly. They worked within their budget and completed the project on time; communicating any potential problems before they occurred.
We would highly recommend Consolidated Construction Company to anyone considering a construction project.
David Swift
CEO/Chairman, Swift Hospitality Group

For more information, or to receive a quote, contact our Hospitality market leader Gene Schleusner.



  • Complete gutting, renovation, and rebranding of a 5-story hotel and attached conference center, along with additions to the building
  • Substantial demolition of first and second floors, lobby atrium and conference center down to the studs. Demolition of floors 3-5
  • Removal and replacement on all floors of plumbing, electrical, drywall, ceilings, HVAC, safety equipment, pool mechanicals and piping, kitchen and restaurant
  • Resurfaced parking lot, added islands, sidewalks and exterior lighting
  • New installation of generator, firestop, smoke evacuation system, voice and data wiring, bar and back bar, atrium, and first-floor windows
  • New construction of common space entrances, patios and transitions
ABC Award Gold