November 3, 2016

What’s The Best Way to Prevent Buyer’s Remorse When Building?


Q.  What’s the best way to prevent buyer’s remorse when building?

A.  If you’ve been the decision maker for a building project, you know there are seemingly endless decisions to be made. When choices are difficult, people often revisit decisions and ponder alternatives which, research indicates, can ultimately lower overall satisfaction. Buyer’s remorse is incredibly common in new construction.

Without the benefit of being able to physically experience a building, its design can be difficult to grasp. Because you can’t touch and feel the final product until it’s built, how can you be confident you’ve identified your options and made educated decisions?

Among its many benefits, Building Information Modeling (BIM) is one of the tools architects use to help our clients better understand the building we are designing. By producing a three-dimensional, virtual model of your building, the physical experience is closely replicated. Consumers can then be confident in the choices they’ve made and eliminate second-guessing.

Behavioral science indicates that the additional act of seeing and virtually feeling the final product increases satisfaction, not only during a process, but more importantly at its conclusion. In architecture, BIM is the link between the abstract and physical that consumers need to feel confident in their decision-making.