3/2018 New Hilton-Branded Property to Add 219 Rooms to Rapid City Economy

Rapid City, SD – A major new Hilton-branded hospitality project will soon be added to the Rapid City skyline adding 219 rooms to the local tourism-based economy. Owners, Chris-Bro Hospitality and construction manager, Consolidated Construction Company, broke ground on the new property just south of I-90 exit 59 on Wednesday, March 28. The combination of Hilton’s spirited new TRU and high-quality Hampton Inn brands will provide a superior experience for Black Hills guests. The addition of more quality rooms will help bolster the local tourism economy.


An artist rendering of the new dual Hilton-branded TRU/Hampton Inn set to be constructed just south of I-90 at Exit 59.

“TRU is the new lifestyle brand for Hilton,” said Gene Schleusner, Project Leader with Consolidated Construction Company. “This unique dual-brand property is a model that has been gaining in popularity in other markets and offers guests a choice. They can choose a new value-based experience, or accommodations in at a property that has consistently proven to offer high quality. This property will be a great addition to the Rapid City hospitality industry.”

The ability to combine two Hilton brands into one property appealed to owners, Chris-Bro Hospitality.

“We’ve seen this dual Hilton brand working in other markets and recognize the genius in its design and offerings to guests,” said Craig Christianson, Chris-Bro CEO. “The TRU brand offers guests looking for a new, value-based experience with all of the amenities a very real option. While the Hampton Inn has consistently provided solidly high-quality accommodations. Combining the two allows us to present guests at both properties with exceptional amenities.”

The new TRU/Hampton Inn will be located at 825 Eglin Street, off North Lacrosse Street. The doors are expected to open to both properties in May 2019.

Interior - Room

The new TRU brand offers a simplified and spirited experience for guests looking for value.