05/2011: Gold’s Gym Wins Milwaukee Mayor’s Design Award
Appleton, WI (May 26, 2011) — Consolidated Construction Company (CCC) of Appleton received a 2011 Mayor’s Design Award from the City of Milwaukee in recognition of its design excellence in building Gold’s Gym at 731 N. Water Street. Milwaukee Mayor Tom Barrett presented the award to CCC, Compass Properties, and Gold’s Gym at a ceremony held last night at the University of Wisconsin-Milwaukee’s School of Architecture and Urban Planning.
According to Mayor Barrett, the CCC project was selected in the category of ”Urbanism Redefined” for “its contribution to the character of its surroundings, adding value to the neighborhood, and contributing to the urban fabric.”
In 2010, CCC began designing and rebuilding a nearly 20-year-vacant office building in Milwaukee’s downtown renovating it into today’s 40,000 square-foot Gold’s Gym, which officially opened in March of this year. The transformed office building now includes five stories of specialty fitness areas that overlook Milwaukee’s downtown riverfront, including child care center, cardio theatre, VIP locker rooms, ladies-only fitness floor, dedicated spinning room, and yoga studio. The high rise also boasts a basketball court, a three-lane, 70-foot saltwater lap pool suspended three stories above ground level, and drive-in valet parking garage – all made possible with extensive reengineering and design. In addition to the five-story interior transformations, CCC mindfully created a façade for the building that would complement the architectural character of its surroundings.
The project’s construction represents just one part of CCC’s overall role and commitment to the Milwaukee development. In addition to the design and construction, CCC worked on behalf of the building’s owner, Compass Properties LLC of Milwaukee, to seek out the Gold’s Gym franchise owners and bring them to the potential project table.
